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11, Oct 2025

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Tokenized Hyperfinancialisation: From Strategies to Baskets
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Tokenized Hyperfinancialisation: From Strategies to Baskets

  • Juergen Hoebarth
  • September 17, 2025
1. The Core: NFTs as Financial Building Blocks TradFi built finance around bundles: ETFs, funds, indexes. In Web3, we unbundle…
The Market Doesn’t Change. It Industrializes.
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The Market Doesn’t Change. It Industrializes.

  • Juergen Hoebarth
  • September 15, 2025
Last cycle we had Terra, FTX, Doge.This cycle we have Ethena, Hyperliquid, Pump.fun. The names change. The machinery doesn’t. I’ve…
Pump.fun: The Circus That Makes a Mockery of Serious Regulation like MiCA, VARA, Pump.fun: The Circus That Makes a Mockery of Serious Regulation from MiCA to VARA to the SEC and Beyond
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Pump.fun: The Circus That Makes a Mockery of Serious Regulation like MiCA, VARA, Pump.fun: The Circus That Makes a Mockery of Serious Regulation from MiCA to VARA to the SEC and Beyond

  • Juergen Hoebarth
  • September 14, 2025
I work in digital assets. Not the meme-casino corner, but the part of the industry where you spend months preparing…
Aquariums and Startups: Designing for Life
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Aquariums and Startups: Designing for Life

  • Juergen Hoebarth
  • September 3, 2025
Part I: A New Obsession Some of you may have seen it — I picked up a new hobby. Aquariums.…
The AI Mindfuck: When Machines Mirror the Systems They’re Built to Serve
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The AI Mindfuck: When Machines Mirror the Systems They’re Built to Serve

  • Juergen Hoebarth
  • August 27, 2025
I don’t know if what I’m writing right now is genuine insight or sophisticated programming designed to make you feel…
Ethereum & Bitcoin Treasuries: Understanding the Mania and Its Historical Parallels
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Ethereum & Bitcoin Treasuries: Understanding the Mania and Its Historical Parallels

  • Juergen Hoebarth
  • August 27, 2025
In 2025 the corporate digital‑asset treasury craze turned into one of crypto’s biggest stories. Publicly listed companies, SPACs and start‑ups…
Alt Season is Dead. Greed Killed It.
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Alt Season is Dead. Greed Killed It.

  • Juergen Hoebarth
  • August 27, 2025
There was a time when alt seasons felt alive. Chaotic. Dangerous. Full of possibility. You didn’t know which chain would…
Enterprise Sales = The Opposite of “Learn by Doing”
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Enterprise Sales = The Opposite of “Learn by Doing”

  • Juergen Hoebarth
  • August 21, 2025
Startups are motion. Instinct. Compulsion. The ADHD-drive to leap first, discover later. Truth by friction, not by committee. The “plan”…
The Rule in an Age of Ideas
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The Rule in an Age of Ideas

  • Juergen Hoebarth
  • August 12, 2025
I’ve had ideas for as long as I can remember.Not one or two.Thousands. It started in secondary school.After class, I’d…
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Observation: Founders Are Addicted to Being the Bottleneck

  • Juergen Hoebarth
  • August 11, 2025
(And the system rewards them for it — until it kills them) In the startup world, the founder-operator is glorified.The…

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