10 min read 0 main The Last Scarce Thing Juergen Hoebarth May 26, 2026 Attention is the only truly scarce resource of the 21st century. Not oil. Not data. Not even money. Everything else…
9 min read 0 main The Tyranny of the Measurable Juergen Hoebarth May 26, 2026 We built tools to measure value. Then we forgot that the tools were not the same as value itself. What…
9 min read 0 main They Sold You Convenience. They Took Your People. Juergen Hoebarth May 26, 2026 THE LONELINESS ECONOMY The removal of human contact from everyday life was not an accident of progress. It was a…
4 min read 0 main Slot Machines for Intellectuals Juergen Hoebarth May 20, 2026 Six months in, with the machine finally doing what I dreamt of I started using these tools in late 2022.…
5 min read 0 main The Labubu Theory Juergen Hoebarth May 16, 2026 Why the Object Doesn’t Matter — And Why That’s the Point There is a toy that broke global retail. It…
3 min read 0 main From Attention to Proof Juergen Hoebarth February 27, 2026 The Coming Credibility Wars We are living through the collapse of attention. Not the disappearance of it.The inflation of it.…
3 min read 0 main AI Is Getting Smarter. But That’s Not the Point. Juergen Hoebarth February 3, 2026 Modern AI models are incredibly smart. They can write emails, code software, analyze contracts, and explain complex topics in seconds.…
4 min read 0 main x402, ERC-8004, and the End of Software as a Product Juergen Hoebarth January 30, 2026 For years, SaaS defended itself with friction. Logins.API keys.Subscriptions.Seats.Contracts.Humans in the loop. None of this was ever about usability. It…
4 min read 0 main Why “W” Will Fail — and Why the Real Alternative to X Isn’t a Social Network Juergen Hoebarth January 24, 2026 Europe keeps trying to solve platform power by rebuilding platforms. “W” is the latest attempt. Introduced during World Economic Forum…
3 min read 0 main Distraction Is Extraction Juergen Hoebarth January 16, 2026 Predatorialism in the age of attention capture Extraction has always followed the same logic. Find a resource that is: Then…