I’ve had ideas for as long as I can remember.
Not one or two.
Thousands.
It started in secondary school.
After class, I’d walk with a friend.
We’d stop somewhere, linger.
Half an hour, sometimes an hour.
Spinning ideas.
No filter. No rules.
Just raw thought, bouncing until we laughed at ourselves or hit something real.
That ritual stuck.
Over the years, I kept doing it — but mostly in my own head.
Turning ideas over. Building them up. Breaking them down.
Bringing them just far enough to see the shape of what they could be.
That’s where I got hooked on early-stage investing.
On innovation.
On the spark before the product.
The moment where it’s all possibility and no gravity.
Now we’re in a different world.
The tools are free.
The cost of creation has collapsed.
AI writes the code. Platforms distribute at scale.
Everyone is armed.
Everyone is loud.
Ideas are everywhere — but most die before anyone notices.
Ideas + Sparkle = Initial Attention
An idea on its own is a whisper.
An idea with sparkle is a shout.
Sparkle isn’t decoration.
It’s the hook, the twist, the angle that makes someone stop mid-scroll.
It’s the moment you get noticed.
And it’s over fast.
Attention is a sugar high — it spikes, it fades.
If you don’t have the next step ready, you’re done.
Attention + Consistency = Trust
This is where the game gets real.
One hit doesn’t make you trustworthy.
A hundred small follow-throughs do.
You post when no one reacts.
You ship when no one cares.
You show up until they stop wondering if you will.
Attention opens the door.
Consistency keeps you inside.
Trust + Relevance = Revenue
Trust is currency.
But only if you spend it where it matters.
Be trusted but irrelevant, and you’re a memory.
Relevance is timing the market’s heartbeat.
It’s stepping into the conversation when it’s burning hottest.
Get that right and revenue is almost a side effect.
Why This Rule Won’t Break
AI has made building effortless.
The barrier to entry is gone.
Your only moat is human:
the patience to earn trust,
the instinct to show up at the right moment.
Most people skip the middle.
They want the money without the trust.
The trust without the grind.
It doesn’t work.
Not now. Not ever.
Ideas + Sparkle = Initial Attention
Attention + Consistency = Trust
Trust + Relevance = Revenue
Break the chain and you’re noise.
Follow it and you’re the signal.
I’ve lived in the Age of Ideas since I was a kid walking home from school.
Now the rest of the world is here too.
The only question is —
can you keep the chain unbroken long enough to matter?
