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04, Feb 2026

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AI Is Getting Smarter. But That’s Not the Point.
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AI Is Getting Smarter. But That’s Not the Point.

  • Juergen Hoebarth
  • February 3, 2026
Modern AI models are incredibly smart. They can write emails, code software, analyze contracts, and explain complex topics in seconds.…
x402, ERC-8004, and the End of Software as a Product
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x402, ERC-8004, and the End of Software as a Product

  • Juergen Hoebarth
  • January 30, 2026
For years, SaaS defended itself with friction. Logins.API keys.Subscriptions.Seats.Contracts.Humans in the loop. None of this was ever about usability. It…
Why “W” Will Fail — and Why the Real Alternative to X Isn’t a Social Network
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Why “W” Will Fail — and Why the Real Alternative to X Isn’t a Social Network

  • Juergen Hoebarth
  • January 24, 2026
Europe keeps trying to solve platform power by rebuilding platforms. “W” is the latest attempt. Introduced during World Economic Forum…
Distraction Is Extraction
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Distraction Is Extraction

  • Juergen Hoebarth
  • January 16, 2026
Predatorialism in the age of attention capture Extraction has always followed the same logic. Find a resource that is: Then…
MONEY NEVER ESCAPES POWER
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MONEY NEVER ESCAPES POWER

  • Juergen Hoebarth
  • January 12, 2026
USDT, Venezuela, and the Return of Permission Everyone knew. That’s the part people now pretend to forget. Everyone knew USDT…
The Pattern That Never Changes
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The Pattern That Never Changes

  • Juergen Hoebarth
  • January 10, 2026
Why New Technologies Decentralize First — and Consolidate Later Every major technology shift follows the same structural arc. At the…
Predictability Is Cheaper Than Intelligence
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Predictability Is Cheaper Than Intelligence

  • Juergen Hoebarth
  • January 10, 2026
Why Modern Systems Optimize for Control, Not Understanding There is a common belief that the internet decentralized power and democratized…
Thinking Patterns at the System Level
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Thinking Patterns at the System Level

  • Juergen Hoebarth
  • January 9, 2026
Why control always collapses to three modes I used to think most conflict in organizations came from misaligned incentives or…
Europe Regulates Before You Even Have a Business
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Europe Regulates Before You Even Have a Business

  • Juergen Hoebarth
  • December 31, 2025
Europe didn’t shoot itself in the head.It chose something colder. It chose control over speed.Process over power.Rules over reach. And…
The Reasons Behind the Post-Human World
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The Reasons Behind the Post-Human World

  • Juergen Hoebarth
  • November 22, 2025
Everyone sees the symptoms.Nobody wants to articulate the underlying forces. The robots doing CPR.The gigafactories expanding like metallic organisms.The satellite…

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