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16, Aug 2026

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This is the Age of Predatorialism – đź”» Evolve. Adapt. Dominate. đź”»

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The Last Scarce Thing
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The Last Scarce Thing

  • Juergen Hoebarth
  • May 26, 2026
Attention is the only truly scarce resource of the 21st century. Not oil. Not data. Not even money. Everything else…
The Tyranny of the Measurable
9 min read 0
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The Tyranny of the Measurable

  • Juergen Hoebarth
  • May 26, 2026
We built tools to measure value. Then we forgot that the tools were not the same as value itself. What…
They Sold You Convenience. They Took Your People.
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They Sold You Convenience. They Took Your People.

  • Juergen Hoebarth
  • May 26, 2026
THE LONELINESS ECONOMY The removal of human contact from everyday life was not an accident of progress. It was a…
Slot Machines for Intellectuals
4 min read 0
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Slot Machines for Intellectuals

  • Juergen Hoebarth
  • May 20, 2026
Six months in, with the machine finally doing what I dreamt of I started using these tools in late 2022.…
The Labubu Theory
5 min read 0
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The Labubu Theory

  • Juergen Hoebarth
  • May 16, 2026
Why the Object Doesn’t Matter — And Why That’s the Point There is a toy that broke global retail. It…
From Attention to Proof
3 min read 0
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From Attention to Proof

  • Juergen Hoebarth
  • February 27, 2026
The Coming Credibility Wars We are living through the collapse of attention. Not the disappearance of it.The inflation of it.…
AI Is Getting Smarter. But That’s Not the Point.
3 min read 0
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AI Is Getting Smarter. But That’s Not the Point.

  • Juergen Hoebarth
  • February 3, 2026
Modern AI models are incredibly smart. They can write emails, code software, analyze contracts, and explain complex topics in seconds.…
x402, ERC-8004, and the End of Software as a Product
4 min read 0
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x402, ERC-8004, and the End of Software as a Product

  • Juergen Hoebarth
  • January 30, 2026
For years, SaaS defended itself with friction. Logins.API keys.Subscriptions.Seats.Contracts.Humans in the loop. None of this was ever about usability. It…
Why “W” Will Fail — and Why the Real Alternative to X Isn’t a Social Network
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Why “W” Will Fail — and Why the Real Alternative to X Isn’t a Social Network

  • Juergen Hoebarth
  • January 24, 2026
Europe keeps trying to solve platform power by rebuilding platforms. “W” is the latest attempt. Introduced during World Economic Forum…
Distraction Is Extraction
3 min read 0
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Distraction Is Extraction

  • Juergen Hoebarth
  • January 16, 2026
Predatorialism in the age of attention capture Extraction has always followed the same logic. Find a resource that is: Then…

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